Assessment 2 • Write an analysis of the purchasing process conducted by a specific enterprise. Just as consumers have a process by which they purchase

Assessment 2 • Write an analysis of the purchasing process conducted by a specific enterprise. Just as consumers have a process by which they purchase products, every enterprise has a process by which it purchases products • Questions to Consider To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community. • Many enterprises work to assist consumers through the pre-purchase phase, including the need recognition, the search, and the pre-purchase evaluation process. Toyota is an example of one such enterprise. Find the Toyota Web site by doing an Internet search. Once you access the site, evaluate the different ways that the company tries to assist the consumer in each step of the pre-purchase phase. How is the Toyota site innovative in its attempt to provide assistance during the pre-purchase processes?• In many cases, current marketing works by trying to get a customer to change his or her desired state in the need recognition step of the consumer decision process model. This means that the company tries to influence customers to want to purchase its product instead of a different product. Find an example of a current advertisement that is trying to convince customers that they need a particular product. Examples can come from television, magazines, radio, direct mail, or the Internet. o What is the desired state the advertisement is trying to encourage in customers?o How is the advertisement trying to change customers’ need recognition?o Do you think this ad is effective? Why or why not?• Reflect on a time when you were lured into a store or into consideration of purchasing a product by seeing a high-end price item. How did the high-end price on one item affect your own thoughts on a purchase? Assessment Instructions • Write an analysis of the purchasing process conducted by a specific enterprise of your choice. Complete the following: • Select a current or previous employer and briefly describe the organization and its main business. You do not have to have been involved in the organization’s actual purchasing process and decisions to complete the assessment.• Analyze the purchasing process of the company by answering the following: o Assess and describe what it was like to acquire products within the company for use in your job. Do not include products that were for resale.o If possible, provide examples of both smaller items—such as office supplies or items needed to complete daily tasks—as well as larger items, such as a computer.• Describe the process required to obtain the products. Include such information as: o The time it took to obtain items.o The process, or processes, involved. For example, was the process time consuming or straightforward?• Explain any difficulty in obtaining products.• Describe how the process could have been improved. Use proper APA style and formatting. The content of your assessment should determine the length. Enterprise Purchasing Process Scoring Guide Grading Rubric Does not identify a business that acquires, consumes, and disposes of a product. Identifies but does not describe a business that acquires, consumes, and disposes of a product. Describes a business that acquires, consumes, and disposes of a product. Describes a business that acquires, consumes, and disposes of a product and explains the process. Does not identify how the business acquires products or services, including the purchasing process. Identifies but does not assess how the business acquires products or services, including the purchasing process. Assesses how the business acquires products or services, including the purchasing process. Assesses how the business acquires products or services, including the purchasing process, and compares processes at similar businesses. Does not identify difficulties of obtaining products and how the process can be improved. Identifies but does not explain difficulties of obtaining products and how the process can be improved. Explains difficulties of obtaining products and how the process can be improved. Explains difficulties of obtaining products and how the process can be improved and can judge the difficulty of implementing suggested solutions.

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