If you were the artistic director of a commercial theater what would you do? Serve the traditionalists, who have buttered your bread (so to speak)

If you were the artistic director of a commercial theater what would you do? Serve the traditionalists, who have buttered your bread (so to speak) purchased seasonal theater tickets, (though you have not drawn in a more versatile and contemporary audience) or would you serve art, for art’s sake, forget about conservative tradition, your theater is changing with technology (and with the times) and will serve a new, exploratory theater? Perhaps you would like to play it safe, yet also explore. As art director, you can implement two diverse seasons; one to fulfill the traditional, conservative trend, while during the following season cast a wider net, breaking traditional rules. Keep in mind, while doing so, that exploratory season can also turn off the traditionalist audience in the process. By gaining a wider audience, you may also lose the traditional conservative members who consistently show up and support your theater. Either way, it’s a gamble, you may win? But you also could lose! Make a decision (as art director) and discuss why you think that is the best way to move your theater forward.

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