I’m doing a Health Care Marketing Business Plan Project. The 1st step to this plan was the Health Care Organization Selection which is already completed. I had to select a

I’m doing a Health Care Marketing Business Plan Project. The 1st step to this plan was the Health Care Organization Selection which is already completed. I had to select a Not-for-profit or For-profit Health Care Organization for this Business Plan. The chosen health care organization will either market a new product or service to a specific target market. United Health Group Incorporated is the healthcare organization I selected to use for my project. It is an American profit-making healthcare organization situated in Minnetonka, Minnesota. I’ve chosen to market Dialysis Centers. (I will attach this assignment, so you’ll have the information needed to revise, and finish the 5 phases for this project). This plan will include 5 phases which will be broken up. The phases are: : Executive Summary : Company Profile & Industry Overview : Service Overview, Competitive Analysis, Marketing Mix : Service Delivery Plan and Human Resources Plan : Financial Statement and Balance Sheets However, we are on phase 2 of this project which is the Company Profile & Industry Overview… I. This is an overview of your organization including who is involved and the scope of what the company does. • Type of Organization • Name of Organization • Hours of Operation • Scope of Service Line • Clients Served • Location of clinics/services • Description of Business II. • this is an analysis of the industry and economy in which the organization operates • it demonstrated a current understanding of industry characteristics and trends • a trend is a definite, predictable direction of events • Conduct this type of research using secondary data sources See the below areas that should be covered in the industry overview and the chapters where you can review the subjects: Overall Business or Client Trends and Opportunities 1. Social changes – Chapter 3 2. Economic reimbursement changes – Chapter 3 3. Demographic changes – Chapter 3 4. Health care delivery changes – Chapter 3 5. Regulatory/political changes – Chapter 3 6. Key success factors in your segment of the industry – Chapter 3 7. Barriers to entry in your segment of the industry – Chapter 2 8. Barriers to exist in your segment of the industry – Chapter 2 APA Format Use of References Grammar Spelling Punctuation Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers The refence for that textbook is: Berkowitz, E. N. (2017). .

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